What is Viral Marketing?
You are probably wondering why you should use viral marketing to drive traffic to your website after hearing about it on the web or reading about it.
What can it do and why should you care? Is this just another fad that will soon fade away?
In short, viral marketing involves getting other people to willingly spread your message for you. People who like what you have done or offer will tell other people, then other people and the message spreads from person to person like a virus. When that happens, your message is considered as “going viral”.
It mainly relies on word of mouth advertising; someone sees or reads what you have to offer and tells a couple of their friends. Their friends see or read your message and they tell a couple of their friends, and they tell a couple of their friends, and so on. The number of people who are aware of you and your message increases exponentially. The more people hear about your site, the faster your traffic grows.
How large will it grow? There is really no way to tell. The only real limit to the amount of traffic possible is how many people your site host can handle.
A true viral campaign gets forwarded because people are compelled to do so after getting true value from your services or products.
What absolutely will not work:
Suggesting your e-mail recipients to forward your message to their friends and family members rarely work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, weight loss tips, getting rewards for promoting a sales campaign are some ways to make viral marketing works.
Relevant or timely information, research, or studies of value that are included in your e-mail might encourage the recipients to share with their family and friends.
Interactive content such as a quiz or test, especially if it’s fun, will inspire forwarding. Jokes and cartoons are almost always forwarded. Why? Because they are entertaining and entertainment is meant to be shared.
Viral Marketing can be a 2-way sword too. If you did not materialize on the promise you made during your viral campaign, you will be assured of achieving a viral effect, the bad kind of course! Ouch!
The Ultimate SuperTips
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heard of Loyaltepays ?
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In helping others, we shall help ourselves, for whatever good we give out completes the circle and comes back to us. -- Flora Edwards